Figure 22-3
-In the generic business strategies shown in Figure 22-3 above, Box B refers to a ________ strategy.
A) cost leadership
B) quality focus
C) differentiation focus
D) cost focus
E) differentiation

Question

Figure 22-3
-In the generic business strategies shown in Figure 22-3 above, Box B refers to a ________ strategy.
A) cost leadership 
B) quality focus 
C) differentiation focus 
D) cost focus 
E) differentiation

Quizplus · Accepted Answer

Cost focus involves focusing on a narrow market segment and achieving cost leadership in that segment.

Figure 22-3 -In the Generic Business Strategies Shown in Figure 22-3 Above