One of the generic business strategies that requires a product to have significant points of difference to charge a higher price while targeting a broad array of market segments is referred to as a
A) differentiation focus strategy.
B) cost focus strategy.
C) cost-leadership strategy.
D) differentiation strategy.
E) supply focus strategy.

Question

Quizplus · Accepted Answer

A differentiation strategy involves offering products with unique features or significant points of difference that allow a company to charge a premium price while appealing to a broad market.

One of the Generic Business Strategies That Requires a Product