Hyundai Motor America (HMA) Became the First Automaker to Offer

Hyundai Motor America (HMA) became the first automaker to offer consumers an Internet parts ordering system. The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars. Which of the generic business strategies did Hyundai most likely use when it launched its Internet parts website?

A) cost leadership
B) differentiation focus
C) differentiation
D) cost focus
E) marketing focus