A ________ strategy focuses on increasing differentiation by creating and raising industry factors that are improved relative to the existing marketplace. At the same time, it focuses on decreasing cost by eliminating and reducing prevailing industry factors that are no longer necessary or can be provided below current standards.
A) differentiation
B) blue ocean
C) cost focus
D) sales response
E) competitive grid

Question

Quizplus · Accepted Answer

A blue ocean strategy aims to create new market space by increasing differentiation and reducing costs, making competition irrelevant.

A ________ Strategy Focuses on Increasing Differentiation by Creating and Raising