Market-based groupings are organizational groupings
A) that group specific customer segments.
B) in which sales territories are subdivided according to geographic location.
C) that represent the different departments or business activities within a firm.
D) in which a unit is responsible for specific product offerings.
E) that combine both functional groupings with product groupings.

Question

Quizplus · Accepted Answer

Market-based groupings organize a company around specific customer segments to better address their needs and preferences.

Market-Based Groupings Are Organizational Groupings