- Consider Figure 22-7 above. As part of the Warm Delights team at General Mills, you are asked to analyze and interpret this marketing dashboard for Warm Delights Minis. After a careful analysis of all four charts in the dashboard, what explains the increased monthly unit sales and sales revenue of Warm Delights Minis in the drugstore channel in late 2019?
A) both the increased percentage of drugstores carrying the brand and the increased average number of flavors carried by drugstores
B) only the increased number of flavors carried by drugstores
C) only the shift in monthly unit sales from November to December from the drug channel
D) only the shift in monthly total sales revenues from November to December from the grocery channel
E) only the increased percentage of warehouse stores carrying the brand

Question

- Consider Figure 22-7 above. As part of the Warm Delights team at General Mills, you are asked to analyze and interpret this marketing dashboard for Warm Delights Minis. After a careful analysis of all four charts in the dashboard, what explains the increased monthly unit sales and sales revenue of Warm Delights Minis in the drugstore channel in late 2019?
A) both the increased percentage of drugstores carrying the brand and the increased average number of flavors carried by drugstores 
B) only the increased number of flavors carried by drugstores 
C) only the shift in monthly unit sales from November to December from the drug channel 
D) only the shift in monthly total sales revenues from November to December from the grocery channel 
E) only the increased percentage of warehouse stores carrying the brand

Quizplus · Accepted Answer

The increased monthly unit sales and sales revenue in the drugstore channel can be attributed to both the increased percentage of drugstores carrying the brand and the increased average number of flavors carried by drugstores.

- Consider Figure 22-7 Above