List the seven guidelines for developing effective plans and planning.
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Q156: Marketing ROI (return on investment) refers to
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Q157: Q158: The Betty Crocker marketing team that developed Q159: Two commonly used methods to improve marketing Q160: What is a sales response function? Q162: List the five guidelines for improving implementation Q163: What three things have become critical to Q164: Define marketing ROI (return on investment). Q165: List four problems that occur in the Q166: Management experts call for a "bias for
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