Personal selling requires the ________ flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence the purchase decision of a person or a group.
A) direct
B) indirect
C) one-way
D) two-way
E) recurring

Question

Quizplus · Accepted Answer

Personal selling involves direct, face-to-face communication between a buyer and a seller, allowing for a two-way flow of information and persuasion.

Personal Selling Requires the ________ Flow of Communication Between a Buyer