The use of social network services and websites by consumers to share their latest purchases, deals, coupons, product reviews, want lists, and other shopping finds with friends and contacts is referred to as
A) social shopping.
B) showrooming.
C) viral marketing.
D) customerization.
E) influencer marketing.

Question

Quizplus · Accepted Answer

Social shopping refers to the use of social networks and websites by consumers to share information about their shopping experiences, including purchases, deals, and product reviews, with their social contacts.

The Use of Social Network Services and Websites by Consumers