In Comparing Social Media, a Brand Manager Might Assess ________

In comparing social media, a brand manager might assess ________ and the characteristics of a site's visitors.

A) the availability of a social network to run apps
B) the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
C) the number of users or unique visitors to the website
D) the ability of the social network to pull controversial content
E) the site's ability to present the results of keyword searches to improve the odds of a firm's products showing up in user searches