Which of the following statements about the role of social media for PepsiCo's "Friend Finder" is most accurate?
A) The purpose of the video was to reinvigorate sales of the Diet Pepsi brand.
B) Advertising the "Friend Finder" video on Facebook made sense since so many people look up old friends on this site.
C) Pepsi created a series of tweets describing Taylor Swift's attempts to meet a new love interest.
D) The Pepsi "Friend Finder" YouTube video prompted users to download an app that let them find lost friends at music festivals via drone.
E) "Friend Finder" was an expensive failure for Pepsi, failing to connect with consumers.
Correct Answer:
Verified
Q91: Cost per thousand (CPM) is a measure
Q92: The _ measure most closely ties the
Q93: A fixed amount of money paid for
Q94: Performance measures for social media marketing programs
Q95: The number of people who have opted
Q97: All of these are among the seven
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents