Within the corporate level of an organization, top management
A) develops marketing strategies and tactics for the marketing department to implement.
B) directs overall strategy for the entire organization.
C) executes all marketing program actions to ensure consistency of performance.
D) develops overall sales projections not only for the short term but also for a period of at least two to five years.
E) supervises the hiring, firing, and training of all marketing department personnel.

Question

Quizplus · Accepted Answer

Top management at the corporate level is responsible for setting the overall strategy and direction for the entire organization, rather than focusing on specific departmental tasks like marketing or sales projections.

Within the Corporate Level of an Organization, Top Management