A strategic business unit (SBU) refers to
A) a single product or service identification code used to identify items for strategic marketing planning purposes.
B) a small number of people from different departments in an organization who are mutually accountable to accomplish a task or common set of performance goals.
C) a strategic product that has a unique brand, size, or price.
D) a privately owned franchise under the auspices of a larger group or organization bearing the same name.
E) a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers.
Correct Answer:
Verified
Q50: The specialists within an organization who actually
Q51: The strategic business unit level
A) works most
Q52: The highest-ranking person in an organization who
Q53: Each strategic business unit has marketing and
Q54: At the functional level, the marketing department
A)
Q56: Bill McDermott is the CEO of SAP,
Q57: Which statement regarding an organization's strategic business
Q58: The level at which managers set a
Q59: A subsidiary, division, or unit of an
Q60: Specialized functions such as marketing and finance
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