A key role of the marketing department is to "look outward." This is accomplished by
A) allocating financial resources across strategic business units.
B) communicating the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C) forming cross-functional teams to help solve the organization's marketing problems.
D) implementing new accounting regulations passed by legislators.
E) listening to customers in order to inform decisions for developing and producing offerings.

Question

Quizplus · Accepted Answer

The marketing department "looks outward" by listening to customers to understand their needs and preferences, which informs the development and production of offerings that meet market demands.

A Key Role of the Marketing Department Is to "Look