George Zimmer, the Former CEO of Men's Wearhouse, Was Known

George Zimmer, the former CEO of Men's Wearhouse, was known to the public as the bearded company pitchman who sells suits and sport coats on TV declaring, "You'll like the way you look. I guarantee it!" He also said that to be successful, "You've got to have a company that starts with trust and fairness." Zimmer was establishing ________ for Men's Wearhouse.

A) a vision
B) a mission statement
C) a pathos
D) a behavioral protocol
E) an organizational culture