________ argued that leadership of 20th century American railroads defined their business too narrowly, thus failing to create strategies to compete with airlines, barges, pipelines, and trucks.
A) Earl Bakken
B) Mark Zuckerberg
C) Reed Hastings
D) Theodore Levitt
E) Steve Jobs

Question

Quizplus · Accepted Answer

Theodore Levitt argued that the leadership of 20th-century American railroads defined their business too narrowly, focusing only on railroads instead of the broader transportation industry, which led to their failure to compete effectively with other modes of transportation.

________ Argued That Leadership of 20th Century American Railroads Defined