Several years ago, Black & Decker purchased General Electric's small appliances product line. Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry. GE's small appliances product line is most likely a ________ for Black & Decker.
A) dog
B) cash cow
C) camel
D) star
E) question mark

Question

Quizplus · Accepted Answer

A "cash cow" is a product line with a dominant market share in a slow-growth industry, generating steady cash flow, which is why Black & Decker purchased GE's small appliances line.

Several Years Ago, Black & Decker Purchased General Electric's Small