If sales revenues for Starbucks VIA Instant coffee sold to U.S. consumers increased as a result of a new ad campaign, it would be using a ________ strategy.
A) product development
B) market development
C) market penetration
D) diversification
E) market saturation

Question

Quizplus · Accepted Answer

Market penetration strategy involves increasing sales of existing products to the current market, which is what happens when sales increase due to a new ad campaign targeting U.S. consumers.

If Sales Revenues for Starbucks VIA Instant Coffee Sold to U.S