Diversification refers to the marketing strategy of
A) increasing sales of current products in current markets.
B) selling current products to new markets.
C) selling new products to new markets.
D) selling new products to current markets.
E) selling the same brands in both current and new markets.

Question

Quizplus · Accepted Answer

Diversification involves introducing new products to new markets, which is a strategy to spread risk and explore new opportunities.

Diversification Refers to the Marketing Strategy of