Step 2 in the planning phase of the strategic marketing process consists of
A) the situation (SWOT) analysis.
B) market-product focus and customer value proposition.
C) the marketing program.
D) business portfolio analysis.
E) diversification analysis.
Correct Answer:
Verified
Q255: All of the following are marketing actions
Q256: Q257: All of the following form the foundation Q258: Taking stock of where the firm or Q259: An effective summary tool for an organization's Q261: Those characteristics of a product that make Q262: Points of difference refer to Q263: The _ element of the marketing mix Q264: The _ element of the marketing mix Q265: 
A) the fundamental,
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