Step 3 in the planning phase of the strategic marketing process consists of
A) diversification analysis.
B) the situation (SWOT) analysis.
C) the marketing program.
D) the market-product focus and customer value proposition.
E) business portfolio analysis.

Question

Quizplus · Accepted Answer

Step 3 in the planning phase of the strategic marketing process is the development of the marketing program, which involves creating the marketing mix and budget to implement the strategy.

Step 3 in the Planning Phase of the Strategic Marketing