Comparative advertisements
A) now constitute over 90 percent of all television ads.
B) often attract more consumer attention for the advertiser's brand.
C) can decrease the perceived quality of the advertiser's brand.
D) have been banned by the Federal Trade Commission.
E) can, and often do, cause more harm than good.

Question

Quizplus · Accepted Answer

Comparative advertisements often attract more consumer attention for the advertiser's brand by directly comparing it to competitors, making it more memorable.

Comparative Advertisements