Chevron placed an ad with copy reading, "Protecting the planet is everyone's job. We Agree.," that encouraged consumers to use renewable energy. Which type of advertising was Chevron using?
A) reminder
B) competitive
C) pioneering
D) advocacy
E) objective

Question

Quizplus · Accepted Answer

Chevron was using advocacy advertising, which is designed to promote a company's position on a public issue, in this case, environmental protection and the use of renewable energy.

Chevron Placed an Ad with Copy Reading, "Protecting the Planet