Lance Armstrong and Tiger Woods, both sports stars, lost contracts as celebrity spokespeople because
A) their fees were too high.
B) they changed their minds about appearing in ads, breaching their contracts.
C) they received negative public attention.
D) the image of the firms they represented had changed, becoming inconsistent with their own.
E) the ads were not effective.

Question

Quizplus · Accepted Answer

Both Lance Armstrong and Tiger Woods lost contracts due to negative public attention stemming from personal scandals that affected their public image.

Lance Armstrong and Tiger Woods, Both Sports Stars, Lost Contracts