Lizzie binge-watched an entire season of a sci-fi series in a couple of weeks, watching through her cable provider's on-demand services. She saw the same ads for CarMax and Verizon too many times to count. In advertising terms, CarMax and Verizon have achieved high ________ with viewers of this program.
A) reach
B) frequency
C) gross rating points
D) cost per thousand
E) ratings

Question

Quizplus · Accepted Answer

Frequency refers to the number of times an advertisement is shown to the same audience. In this case, Lizzie saw the same ads repeatedly, indicating high frequency.

Lizzie Binge-Watched an Entire Season of a Sci-Fi Series in a Couple