One advantage of using directories as an advertising medium is
A) there is no competition.
B) the print pages are quicker and easier to use than the Internet.
C) they are more mobile than other information sources.
D) they have excellent coverage of rural and older segments.
E) there are no delivery costs.

Question

Quizplus · Accepted Answer

Directories have excellent coverage of rural and older segments, as these groups may rely more on traditional media and printed directories for information.

One Advantage of Using Directories as an Advertising Medium Is