Nontraditional advertising options found in airports, health clubs, and theaters are called
A) remote media.
B) electronic advertising.
C) product placements.
D) cooperative advertising.
E) place-based media.

Question

Quizplus · Accepted Answer

Place-based media refers to advertising that is strategically placed in specific locations where consumers are likely to be, such as airports, health clubs, and theaters.

Nontraditional Advertising Options Found in Airports, Health Clubs, and Theaters