Several hospitals placed signs on the inside door of bathroom stalls in their ladies' restrooms encouraging women to seek help if they are being abused. The signs included information and contact numbers for immediate help. This is an example of
A) remote media.
B) social network advertising.
C) place-based media.
D) advocacy advertising.
E) cooperative advertising.

Question

Quizplus · Accepted Answer

Place-based media refers to advertising or informational content that is strategically placed in specific locations where it is likely to be seen by the target audience, such as bathroom stalls in this case.

Several Hospitals Placed Signs on the Inside Door of Bathroom