An advertising agency that deals in creative work and is compensated by a contractual agreement for the services performed is referred to as
A) a full-service agency.
B) an in-house agency.
C) a modified-service agency.
D) a limited-service agency.
E) a sales promotion firm.
Correct Answer:
Verified
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Q180: Which of these statements regarding transit advertising
Q181: A flighting schedule combined with a steady
Q183: An in-house agency
A) provides the most complete
Q184: Showing ad copy to a panel of
Q185: Some studies show that _ are superior
Q186: Pretests are
A) tests conducted before an advertisement
Q187: The most sophisticated form of pretest is
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