The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends. The ads ask readers to log onto www.pistachios.org to register to win 100 pounds of pistachios for a year plus a trip to California. The association is using a ________ sales promotion.
A) lottery
B) contest
C) premium
D) sweepstakes
E) deal

Question

Quizplus · Accepted Answer

The promotion described is a sweepstakes because it involves participants entering for a chance to win a prize without requiring any skill or purchase, just registration.

The California Pistachio Growers Association Has an Ongoing Ad Campaign