A Taste of Greece, a restaurant chain that is known for its Extra Juicy Gyro sandwich, wants to encourage repeat purchases and create long-term customers. Which sales promotion should it employ?
A) a loyalty program that allows buyers to earn free food after making 10 purchases
B) a two-for-the-price-of-one deal that is only offered on New Year's Eve
C) a coupon for a free soft drink with a gyro purchase
D) a game with food prizes
E) free Extra Juicy Gyro samples at local fairs and concerts

Question

Quizplus · Accepted Answer

A loyalty program encourages repeat purchases by rewarding customers for their continued patronage, thus fostering long-term customer relationships.

A Taste of Greece, a Restaurant Chain That Is Known