A trade promotion where the manufacturer gives a retailer a case allowance price for products in their warehouse, which prevents shelf stock from running down during the promotional period, is referred to as a ________ stock protection program.
A) level
B) floor
C) clearance
D) base
E) hedge

Question

Quizplus · Accepted Answer

A floor stock protection program is a trade promotion strategy where manufacturers offer retailers a case allowance to ensure that the retailer maintains a certain level of inventory during a promotional period, preventing the shelf stock from running down.

A Trade Promotion Where the Manufacturer Gives a Retailer a Case