Advertising programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products are referred to as
A) trade promotion programs.
B) consumer promotion programs.
C) cooperative advertising programs.
D) cause-related marketing programs.
E) shared-responsibility programs.

Question

Quizplus · Accepted Answer

Cooperative advertising programs involve a manufacturer sharing the cost of local advertising with a retailer to promote the manufacturer's products.

Advertising Programs in Which a Manufacturer Pays a Percentage of a Retailer's