Communication is the process of conveying a message to others and it requires six elements, including which of these?
A) a receiver
B) a signal
C) a brand
D) a slogan
E) an offer
Correct Answer:
Verified
Q7: The _ element of the marketing mix
Q8: The promotional mix refers to
A) the three
Q9: The combination of one or more communication
Q10: The concept of designing marketing communications programs
Q11: To promote its theme parks to groups,
Q13: A primary function of the promotional mix
Q14: Integrated marketing communications (IMC) programs coordinate a
Q15: Advertising, personal selling, sales promotion, public relations,
Q16: The _ is used in part used
Q17: Promotion represents one element in the marketing
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