Procter & Gamble Co. created an advertisement for its Old Spice Krakengard Wild antiperspirant. In terms of the communication process, the ________ in the ad informed prospective customers that the antiperspirant offered more protection than other brands.

Question

Quizplus · Accepted Answer

The "message" in the advertisement is the information conveyed to the audience, in this case, that the antiperspirant offers more protection than other brands.