Consumers who read, hear, or see the message sent by a source during the marketing communication process are referred to as
A) decoders.
B) the target market.
C) receivers.
D) sources.
E) encoders.
Correct Answer:
Verified
Q43: In the communication process, the viewers of
Q44: After watching the 30-minute infomercial on Oxy-Clean,
Q45: Cardiac Science is a California-based company that
Q46: Which of the following messages represents a
Q47: The process of having the receiver take
Q49: Field of experience refers to
A) the unique
Q50: A marketing professor wanted to do everything
Q51: A similar understanding and knowledge that the
Q52: A _ consists of a response and
Q53: Decoding refers to
A) receiving a message within
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents