Which of these is a weakness of advertising?
A) It entails extremely high expense per exposure.
B) It is difficult to get media cooperation.
C) It entails high absolute costs.
D) It is easily duplicated.
E) It can easily lead to promotion wars.
Correct Answer:
Verified
Q87: Which of these types of promotion uses
Q88: Which of these is a strength of
Q89: Which of these statements describes a key
Q90: Wasted coverage can be reduced by which
Q91: Which of these statements about advertising is
Q93: Communication with consumers who are not in
Q94: A paid form of nonpersonal communication about
Q95: Which of these statements about advertising is
Q96: Which of these is a strength of
Q97: Personal selling refers to
A) a customer-directed flow
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