Lenox China Co. would like to get its annual Christmas ornament series into Macy's department stores. Macy's has a buyer in New York City who makes decisions on its giftware. Which promotional element would be most appropriate for Lenox to use to reach the Macy's buyer?
A) advertising
B) sales promotion
C) personal selling
D) public relations
E) advertising and public relations
Correct Answer:
Verified
Q100: Which of these describes a disadvantage associated
Q101: A small agrichemical laboratory with a very
Q102: A form of communication management that seeks
Q103: _ have grown dramatically and allow public
Q104: The local radio station broadcast a story
Q106: All of these are tools used by
Q107: Which of these is a weakness of
Q108: Although the lack of control means that
Q109: A nonpersonal, indirectly paid presentation of an
Q110: When a representative for Pfizer calls on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents