A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services is referred to as
A) sales promotion.
B) publicity.
C) advertising.
D) public relations.
E) personal selling.
Correct Answer:
Verified
Q97: Personal selling refers to
A) a customer-directed flow
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Q99: Which promotional mix alternative has the advantage
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Q103: _ have grown dramatically and allow public
Q104: The local radio station broadcast a story
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Q106: All of these are tools used by
Q107: Which of these is a weakness of
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