Press conferences and social media posts are tools used by a firm's ________ department.
A) advertising
B) sales promotion
C) direct marketing
D) public relations
E) personal selling
Correct Answer:
Verified
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Q116: Businesses vary as to the amount of
Q117: Research indicates that publicity followed by advertising
Q118: Publicity refers to
A) a nonpersonal, indirectly paid
Q119: When a furniture company employs designers that
Q121: Sales promotions cannot be the sole basis
Q122: A promotion alternative that uses direct communication
Q123: When Tonya had her baby at a
Q124: All of these are examples of sales
Q125: Procter & Gamble introduced Old Spice High
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