Which of these is a weakness of publicity?
A) Publicity has high absolute costs.
B) Publicity is difficult to receive good feedback.
C) Publicity is easily duplicated.
D) There is a lack of control over publicity for the marketer.
E) Publicity can easily lead to promotion wars.
Correct Answer:
Verified
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Q108: Although the lack of control means that
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Q111: Which of these statements describes a key
Q112: Public relations refers to
A) a seller-directed flow
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