The local radio station broadcast a story about a dry cleaner who requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from

Question

Quizplus · Accepted Answer

Publicity is unpaid exposure that a business receives, often through media coverage, which can enhance its reputation and reach without direct costs.

The Local Radio Station Broadcast a Story About a Dry