A small film company is releasing a documentary about the efforts of a group dedicated to saving endangered species. However, the firm has few resources to promote the film. Which promotional element should it employ?
A) Hire a salesperson to speak to environmental groups.
B) Ask local radio and television stations to run a favorable story about the film.
C) Advertise on billboards in each local market.
D) Invite students to participate in a contest to win free tickets.
E) Send postcards to all people within a 25-mile radius of a theater showing the movie.
Correct Answer:
Verified
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