If used continuously, which of these promotional elements will most likely lose its effectiveness?
A) advertising
B) personal selling
C) sales promotion
D) publicity
E) direct marketing
Correct Answer:
Verified
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Q136: Rebates, coupons, samples, and contests are all
Q137: Direct marketing refers to
A) individualized communications programs
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Q139: Like personal selling, _ often consists of
Q141: Many promotional efforts are focused on _,
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Q143: Which of these statements regarding the promotional
Q144: "To persuade" is the promotional objective of
Q145: "To phase out" is the promotional objective
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