All of these are examples of direct marketing tools except which?
A) direct mail
B) telephone solicitations
C) rebates
D) catalogs
E) direct-response ads on TV
Correct Answer:
Verified
Q127: A food warehouse store obtained a very
Q128: Direct marketing has the advantage of being
Q129: Which of these is a strength of
Q130: Which of these is a weakness of
Q131: When you buy Crest toothpaste at your
Q133: A short-term inducement of value offered to
Q134: Sales promotion refers to
A) a short-term inducement
Q135: Ford held the Hall of Fans Sweepstakes
Q136: Rebates, coupons, samples, and contests are all
Q137: Direct marketing refers to
A) individualized communications programs
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