Which of these is a weakness of direct marketing?
A) high absolute costs
B) declining customer response rates
C) inconsistent messages from salespeople
D) difficult to get media cooperation
E) easily duplicated and can easily lead to promotion wars
Correct Answer:
Verified
Q144: "To persuade" is the promotional objective of
Q145: "To phase out" is the promotional objective
Q146: Which of the following guidelines help ensure
Q147: A major weakness of _ as a
Q148: All products go through a product life
Q150: Which of these factors is used to
Q151: "To remind" is the promotional objective of
Q152: The promotional objective of the growth stage
Q153: Which promotional element is particularly important to
Q154: The promotional objective of the introduction stage
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