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A New Prescription Drug on the Market Helps Reduce Common

Question 160

Multiple Choice

A new prescription drug on the market helps reduce common allergy symptoms. Ads for the medicine in magazines and in medical journals would be primarily used to


A) remind customers that such a product exists.
B) increase the level of customer awareness and interest for the product.
C) differentiate the product from all other allergy medications.
D) support a product penetration pricing strategy.
E) help in harvesting the product.

Correct Answer:

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