A new prescription drug on the market helps reduce common allergy symptoms. Ads for the medicine in magazines and in medical journals would be primarily used to
A) remind customers that such a product exists.
B) increase the level of customer awareness and interest for the product.
C) differentiate the product from all other allergy medications.
D) support a product penetration pricing strategy.
E) help in harvesting the product.
Correct Answer:
Verified
Q155: The practice of _ is common among
Q156: According to recent research, which consumers are
Q157: The growing concern about _ has led
Q158: "To inform" is the promotional objective of
Q159: Promotional programs are directed at all of
Q161: At which stage in the product life
Q162: With many industrial products and consumer purchases,
Q163: Reminding buyers of the product's existence is
Q164: The promotional objective of the maturity stage
Q165: An unsatisfied customer who switches brands is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents