When employing a push strategy, a manufacturer
A) advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns.
B) directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
C) forces a retailer to promote its products by placing national ads in local newspapers.
D) directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product.
E) directs retailers to promote one product over another to help balance fluctuations in inventory.
Correct Answer:
Verified
Q181: Pharmaceutical companies now spend more than $9.6
Q182: When employing a pull strategy, a manufacturer
A)
Q183: Q184: During the postpurchase stage of the consumer Q185: In the prepurchase stage of the consumer Q187: In the purchase stage of the consumer Q188: Directing the promotional mix at ultimate consumers Q189: In the purchase stage of the consumer Q190: In the postpurchase stage of the consumer Q191: During the postpurchase stage of the consumer![]()
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