Many prescription drugs such as Neulasta have national TV advertising campaigns to encourage patients to learn more about the drugs and ask for them by name from their doctors. The manufacturers of these drugs are using ________ strategy.

Question

Quizplus · Accepted Answer

The manufacturers are using a pull strategy, which involves promoting products directly to consumers so they will request the products from their healthcare providers.

Many Prescription Drugs Such as Neulasta Have National TV Advertising