For a promotional campaign, the hierarchy of effects refers to the stages a prospective buyer goes through, which include
A) inform, persuade, and remind.
B) interest, adoption, and brand loyalty.
C) cognition, affect, and behavior.
D) awareness, interest, evaluation, trial, and adoption.
E) seeing, trying, buying, and repurchasing.
Correct Answer:
Verified
Q207: During the evaluation phase of an IMC
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Q213: In the hierarchy of effects, the consumer's
Q214: During the implementation phase of an IMC
Q215: Which of these tasks is completed during
Q216: A prospective buyer goes through a sequence
Q217: After awareness in the hierarchy of effects
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